When your business holds an event, how are you documenting it?
Do you take photos? Write up a press release or newsletter? Send out a social media post? Do nothing at all?
At Lucidaré Studio, a photography studio specializing in corporate photography in Columbus, Ohio, we strongly encourage all business owners to document every corporate event with photography. No matter how big or small, formal or casual the event is, photographs are always essential to have. Here’s why:
You can enjoy and experience your event.
Odds are, you understand how important pictures of corporate events are, which is why you’ve tried to take them yourself or tasked one of your employees with it. However, taking them yourself takes you away from the event, and you can’t be as involved. You may miss out on greeting guests and not be able to fully absorb guest speakers’ messages (the same holds true for any employees you assign the job to).
Hiring a professional corporate photographer will allow you and your employees to be fully present during the event. You’ll be able to enjoy yourself and take in the experience, rather than looking in from the sidelines.
You can use the photos for marketing.
Images are a necessity in all aspects of marketing, whether it be digital or print. The images taken of your corporate events can be shared on your social media channels, through email blasts, and can be included in print materials like brochures and flyers.
Corporate images can also be featured on your company blog or distributed throughout your business’ website – allowing you to forego generic stock imagery and get more bang for your buck.
You’ll know a wide variety of photographs are being taken.
Unless you or someone on your staff is a photographer themselves, you won’t know where the best angles and areas are to take images of your event. An experienced corporate events photographer will know where to position themselves to ensure they not only capture many different angles and shots, but won’t be in anyone’s way.
If you’re looking for corporate photography or corporate portraits in Columbus, Ohio, Lucidaré Studio is here to help.
We serve all of the Columbus, Ohio, area from our corporate photography studio in Grandview. We can come to you in Blacklick, Delaware, Dublin, Grove City, Hilliard, New Albany, Pataskala, Powell, Sunbury, Westerville or Worthington to shoot whatever you need. We can not only capture your business’ event, but also your building or office space as well as photographs of your employees in action.
To set up an appointment to discuss rates and dates or to book your corporate and business event photo session, contact us online or by phone at (614) 763-5001.