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How to Use Corporate Photography for Marketing

When it comes to your business’ image, photography can have a big impact.

Today’s potential clients and customers are looking more than ever to get a behind the scenes, in depth look at your company before even setting foot in the door. They want to know who you are and what you’re about from an outsider’s perspective, so they can evaluate whether you will be valuable to them prior to making initial contact. Don’t leave yourself out of the running, and entrust Lucidaré Studio to shoot your corporate photography in Columbus, Ohio.

It’s important to note that the images you’ll have taken during a corporate photography session with Lucidaré aren’t only intended for your website. There are many ways you can use the images for marketing – both online and offline. Here are some ideas:

Online Marketing

The most commonly used application of corporate images will be on your website. After all, this is the first place potential customers tend to visit, so making a good initial impression is a must.

Apart from your website, you can use your corporate images for social media profiles, including but not limited to Instagram, Twitter, LinkedIn, Pinterest, Google Plus, and Facebook. Using these images in your social media strategy will help add a personalized touch to your profiles, and offer up a real-life look into your business.

E-newsletters are becoming more and more popular, and are also great ways to show off your images. Feature an image in every mailing, or use them as design elements to enhance the visual appeal of your newsletter.

Offline Marketing

Contrary to what you may believe, print is not dead. Printed materials still do very well for most businesses, and when they’re tied into their online image they do all the better. Use your professional images in brochures and flyers, as elements of your business cards and postcards, as well as integrate them into training documents and videos.

Utilizing the images that are shot during your corporate photo session in a variety of ways not only gives you a more streamlined presence online and off, but also gives you more bang for your buck.

If you’re looking for corporate photography or business portraits in Columbus Ohio, Lucidaré Studio is here to deliver. We serve the Columbus, Ohio, area from our studio in Grandview, and we can come to you in Blacklick, Delaware, Dublin, Grove City, Hilliard, New Albany, Pataskala, Powell, Sunbury, Westerville, and Worthington to shoot whatever you need for your marketing materials.

Contact us today to schedule corporate photography for your business, you can connect with us online or give us a call at (614) 763-5001

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