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Category : Corporate Photography

30 Mar 2018

How to Choose a Corporate Photographer in Columbus, Ohio

An important event is coming up for your company or business and you need to hire a corporate photographer to capture the networking and fun, mixed with a little bit of business. Everyone needs to be involved in the event, so you can’t ask someone in the company to do it, but the event is too crucial to reach out to a friend whose hobby is amateur photography. Maybe your company has been relying on stock photography to fill out […]

20 Feb 2018

Why You Should Document Events with Corporate Photography

When your business holds an event, how are you documenting it? Do you take photos? Write up a press release or newsletter? Send out a social media post? Do nothing at all? At Lucidaré Studio, a photography studio specializing in corporate photography in Columbus, Ohio, we strongly encourage all business owners to document every corporate event with photography. No matter how big or small, formal or casual the event is, photographs are always essential to have. Here’s why: You can […]

04 Jan 2018

Why Stock Photography Won’t Benefit Your Business

When it comes to marketing, whether it be online or in print, imagery is important. People are incredibly visual, so offsetting text with photographs is a great way to make a positive impression and gain attention. However, not all photographs are equal. It’s all too easy to go online and search for ‘free stock photos’, drop them into a webpage or brochure and call it a day. Really though, you’re hurting your business. This is because stock photography (unless done […]

09 Oct 2017

Preparing Your Workspace for a Corporate Photography Shoot

If you’re a local business looking to succeed, odds are you’re in need of corporate photography in Columbus, Ohio. Utilizing personalized corporate images over generic stock photos on your website, in social media posts, and in print can help catapult you over your competitors. So, when you’ve scheduled your corporate photo session, you’re probably wondering how you should prepare. Do you need to hire a cleaning crew to come in and make the office or workspace spotless? Will you need […]

08 Sep 2017

Why Shouldn’t I Shoot My Own Corporate Photography?

Nowadays everyone is a photographer. Armed with the latest smartphone, many people simply throw a filter on a mediocre image and call it successful if it gets a decent amount of Instagram likes. However, just because you can take a decent image doesn’t mean you should, especially when your business is concerned. Here’s why you should leave your corporate photography in Columbus, Ohio, to a professional: They have the needed skillset. A trained corporate photographer will have the knowledge and […]

10 Aug 2017

4 Reasons Why Businesses Should Hire a Corporate Photographer

Image is everything when it comes to your business, and in the age of social media it’s more important than ever. Not only what you say but how you look online can make or break your business – so ensuring you’re using relative, high quality images online and in print is a must. However, many businesses rely heavily on stock imagery. While stock photography is a great tool to have in your tool box, you should avoid depending on stock […]

12 Jul 2017

What to Expect During a Corporate Photography Shoot with Lucidaré Studio

When you decide to schedule corporate photography in Columbus, Ohio, with Lucidaré Studio, you’re probably curious about what you can expect. Will the shoot take long? Will my employees need to stop working? Will I have to be available throughout the shoot? If you’re asking yourself some of these questions, this is the blog post for you. We’re covering in depth what you can expect during your corporate photography shoot. After your initial inquiry, our lead photographer, Melissa, will reach […]

27 Apr 2017

How to Benefit Your Business with Corporate Photography in Columbus, Ohio

No matter if you’re a well-established business or one that is brand new, the imagery you show to the world is just as important as the written words you’re putting forth. After all, most people are highly visual, so seeing aesthetically pleasing images that align to your brand and send out the appropriate message can do wonders for your website traffic. Why corporate photography? Tasking a corporate photographer to shoot high quality, professional images is an investment. However, it’s an […]

29 Mar 2017

On Location or In the Studio: Where’s Best for Headshots in Columbus?

If you’re a business professional (or on your way to being one), you need a headshot. A professional headshot is the icing on the cake when it comes to your social media profiles, business or personal website, and resumé. But, when it comes to your headshot, where should you have it taken? At Lucidaré Studio, we offer headshot and portrait photography sessions in our studio, on location, or outdoors. To determine which location is best for your needs, we’ve put […]

28 Feb 2017

How to Use Corporate Photography for Marketing

When it comes to your business’ image, photography can have a big impact. Today’s potential clients and customers are looking more than ever to get a behind the scenes, in depth look at your company before even setting foot in the door. They want to know who you are and what you’re about from an outsider’s perspective, so they can evaluate whether you will be valuable to them prior to making initial contact. Don’t leave yourself out of the running, […]