Image is everything when it comes to your business, and in the age of social media it’s more important than ever.
Not only what you say but how you look online can make or break your business – so ensuring you’re using relative, high quality images online and in print is a must. However, many businesses rely heavily on stock imagery. While stock photography is a great tool to have in your tool box, you should avoid depending on stock entirely.
Here are four reasons why you should hire a corporate photographer for your business:
1. You can truly represent your brand.
Utilizing corporate photography in Columbus, Ohio, instead of stock photography will allow you to showcase your business to the world. A corporate photographer can shoot images of your storefront, employees, office space, and environment that allows people to see who you really are.
2. You’re able to keep content fresh and stay current.
Having a corporate photographer at your disposal allows you to update your images online and in your print materials any time you need to. Need a specific shot for an upcoming blog post? A corporate photographer will be able to shoot what you need and save you hours of searching the web. A corporate event or big meeting suddenly pop up? Your photographer will be able to document the event and you’ll have images to use however and whenever you need.
3. You’ll look professional and authentic.
When potential clients or customers see that you’re utilizing custom corporate photography, they’ll take your business a bit more seriously. Taking the time to have custom images taken not only shows you’re willing to go the extra mile, but that you take your brand image seriously. Knowing that you take how you appear seriously will reassure customers that you’ll take them seriously as well.
4. You can use the images anywhere.
One of the biggest selling points of utilizing corporate photography is that the images are yours to do with what you please. You won’t have to worry about use restrictions or copyright. You also don’t need to worry about purchasing credits through a stock photo company and not utilizing them all. When you hire a corporate photographer, you’ll be sure to get your money’s worth.
If you’re looking for corporate photography in Columbus, Ohio, Lucidaré Studio is here to deliver. We serve the Columbus, Ohio, area from our studio in Grandview, and we can come to you in Blacklick, Delaware, Dublin, Grove City, Hilliard, New Albany, Pataskala, Powell, Sunbury, Westerville, and Worthington to shoot whatever you need for your marketing materials.
Reach out today to schedule corporate photography for your business, you can connect with us online or give us a call at (614) 763-5001.